Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).
Search ads, also known as paid search or PPC (pay-per-click) ads, are a form of digital advertising where brands pay to display their ads on search engine results pages (SERPs) like Google Search. These ads appear at the top of search results when a user enters a specific query, and advertisers are charged each time a user clicks on their ad.
Display ads are a type of PPC advertising that appear as visual advertisements (like banners or images) on websites, apps, and social media platforms. They are a distinct format from search ads, which appear on search engine results pages (SERPs). Display ads are often used for building brand awareness and reaching a wider audience based on interests and behavior rather than specific search queries.
Social media ads are a specific type of Pay-Per-Click (PPC) advertising where businesses pay a fee for clicks or impressions on social media platforms like Facebook, Instagram, or YouTube. Essentially, PPC advertising on social media is where advertisers pay to promote their content to a specific audience, with the cost determined by clicks (CPC) or impressions (CPI).
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